The AI Shift
The AI Shift
From Idea to Impact
A hands-on conference for technology leaders, operators, and executives turning AI from prototype into production — exploring the platforms, architectures, agentic systems, economics, and business decisions behind AI that scales and delivers measurable impact.
Attendees
Speakers
Keynotes
Masterclasses
Hours Networking
Where AI Ambition Becomes AI in Production
Most organizations have no shortage of AI pilots — the real challenge is turning them into scalable, production-ready solutions that deliver measurable impact.
The AI Shift: From Idea to Impact is built around exactly that transition. We go deeper into the enterprise platforms and architectures, agentic AI, data foundations, AI economics & FinOps, governance, and technology decisions that determine whether AI stays an experiment or becomes part of how the business actually operates.
Expect candid lessons from leaders and practitioners building and scaling AI today, practical sessions grounded in real enterprise experience, and interactive roundtables designed for genuine exchange — technical enough to get into how AI works, while always connecting it back to business value.
Event at a Glance
DATE
November 11, 2026
LOCATION
Hotel Van der Valk, Zuidas, Amsterdam
WHO SHOULD ATTEND
Technology leaders, operators & executives scaling AI
Five Tracks, One Production Mindset
Each track moves from strategy to execution — mapping the decisions, platforms, and practices behind AI that actually ships.
Prototype-to-Production Cycle
From first prototype to enterprise production — how leading teams accelerate AI delivery through automation, modern engineering, and production-ready deployment.
Economics & FinOps
As adoption accelerates, cost control matters as much as innovation. Track AI consumption, optimize investment, and implement AI FinOps without losing governance or efficiency.
Enterprise AI Platform
As AI moves from isolated experiments to enterprise-wide adoption, bring models, agents, data, tools, governance, and infrastructure into one scalable, secure, observable ecosystem.
Agentic AI
Move beyond chatbots to enterprise agents that solve real problems — planning, reasoning, tool orchestration, and multi-agent systems that automate and integrate across workflows.
AI Data Products
Data is the fuel of every intelligent system. Build trusted data products, semantic layers, knowledge platforms, and modern architectures that power scalable, high-performing AI.
Learn From the People Building It
Practitioners and leaders scaling AI in production today. More speakers announced soon.
Bauke Brenninkmeijer
David Stephenson PhD
Rense Siegmund
Event Partner
Proudly Supported By
University of Amsterdam — Amsterdam Business School
We’re proud to welcome the University of Amsterdam — Amsterdam Business School as an official partner. Their part-time MBA in AI, Data & Analytics blends business strategy, artificial intelligence, and analytics — equipping professionals with both the technical understanding and the leadership capabilities needed to drive real, measurable impact with AI.
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Registration opens soon. Leave your details and we’ll make sure you get the first invitation.
