AMSTERDAM · NOVEMBER 11, 2026

The AI Shift

From Idea to Impact

A hands-on conference for technology leaders, operators, and executives turning AI from prototype into production exploring the platforms, architectures, agentic systems, economics, and business decisions behind AI that scales and delivers measurable impact.

50+

Attendees

10+

Speakers

2

Keynotes

4

Masterclasses

8+

Hours Networking

ABOUT THE EVENT

Where AI Ambition Becomes AI in Production

Most organizations have no shortage of AI pilots, the real challenge is turning them into scalable, production-ready solutions that deliver measurable impact.

The AI Shift: From Idea to Impact is built around exactly that transition. We go deeper into the enterprise platforms and architectures, agentic AI, data foundations, AI economics & FinOps, governance, and technology decisions that determine whether AI stays an experiment or becomes part of how the business actually operates.

Expect candid lessons from leaders and practitioners who are building and scaling AI today, practical sessions grounded in real enterprise experience, and interactive roundtables designed for genuine exchange: technical enough to get into how AI works, while always connecting it back to business value.

Program Tracks

Prototype - to - Production cycle

From first prototype to enterprise production discover how leading organizations accelerate AI delivery through automation, modern engineering, and production-ready deployment practices.

Economics & Finops

As AI adoption accelerates, managing costs becomes as critical as delivering innovation. Explore how leading organizations track AI consumption, optimize investments and implement AI FinOps, while maintaining governance and operational efficiency.

Enterprise AI platform

Implementation stories told by the teams behind them.

As AI moves from isolated experiments to enterprise-wide adoption, the race is on to build a unified AI platform.

Explore how leading organizations bring models, agents, data, tools, governance, and infrastructure into one scalable ecosystem. At the same time maintaining the security, control, and observability required on enterprise scale.

Agentic AI

Move beyond chatbots and discover how enterprise AI agents are designed to solve real business challenges. Learn how planning, reasoning, tool orchestration, and multi-agent systems enable intelligent automation and seamless integration across business workflows.

AI Data Products

Data is the fuel of every intelligent system. Discover how organizations build trusted data products, semantic layers, knowledge platforms, and modern data architectures that power scalable, high-performing AI solutions.

Our Speakers

Omit Singh

Director Deals PwC Advisory

Economics & FinOps

Irina Kononova

Manager Data & AI

Enterprise AI Platform

Rosa Ortiz

Manager Data & AI

AI Data Products

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