THE AI SHIFT:

From Idea to Impact

NOVEMBER 11, AMSTERDAM

Hotel Van der Valk, Zuidas

40+

Visitors

10+

Speakers

2

Keynotes

8+ hours

Networking

1

Panel

1

Roundtable

AI in the Field: Industry-Specific Use Cases brings together leading professionals, innovators, and decision-makers from across industries to explore how artificial intelligence is transforming real-world business operations. From predictive finance to smart manufacturing, from human-centric HR to public sector innovation, this multi-sector event highlights practical, high-impact AI applications shaping the future of work, services, and growth.

Focusing on cutting-edge use cases in Finance, FinTech, Government & NGOs, HR, Pricing, and Manufacturing, the conference offers a deep dive into how AI is solving real problems, streamlining operations, and unlocking new value streams across sectors.

With thought-provoking keynotes, industry-led panels, interactive roundtables, and solution showcases, the summit delivers both strategic insights and hands-on inspiration. Whether you’re scaling your first AI initiative or refining a mature deployment, AI in the Field provides the cross-industry perspective and peer exchange to take your organization’s AI journey to the next level.

KEY TOPICS

Igor Mocevic

PROTOTYPE TO PRODUCTION CYCLE

Data is where every AI journey begins. Explore how to make data ready, connected, and valuable for AI.
This section is focusing on data quality, harmonization, and knowledge management.s

AI STRATEGY & GOVERNANCE

Learn how organisations design, govern and scale AI responsibly and profitably.
This block connects strategy, ethics, FinOps for AI with clear frameworks for ROI measurement.

DATA IS A FOUNDATION OF AI

Data is where every AI journey begins. Explore how to make data ready, connected, and valuable for AI.
This section is focusing on data quality, harmonization, and knowledge management.s

AI STRATEGY & GOVERNANCE

Learn how organisations design, govern and scale AI responsibly and profitably.
This block connects strategy, ethics, FinOps for AI with clear frameworks for ROI measurement.

AI INFRASTRUCTURE & EMERGING TECHNOLOGIES

Discover the technical core behind applied AI, explained in clear, non-technical language. This block covers LLMs, agents, semantic layers, vector databases and emerging tools.

OUR KEY SPEAKERS

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Rosa Ortiz

ACCENTURE

Omit Singh

PWC

Martijn Botermans

RITUALS

Irina Kononova

ACCENTURE

Melda Salhab

UBER

OUR PARTNERS

Igor Mocevic

PLATINUM PARTNER

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We are proud to welcome the University of Amsterdam – Amsterdam Business School as an official sponsor of the Annual AI Summit.

Their MBA in AI, Data & Analytics is a forward-looking, part-time programme designed for professionals who want to lead in a data-driven world. Combining business strategy, artificial intelligence, and analytics, the programme equips participants with both the technical understanding and leadership capabilities required to drive real impact with AI.

Over 24 months, participants engage in a multidisciplinary curriculum that blends hands-on AI applications, business transformation, and leadership development, preparing them to lead AI initiatives, build data-driven organisations, and translate complex technologies into measurable business value.

The programme goes beyond theory – focusing on real-world use cases, entrepreneurial thinking, and practical implementation, ensuring graduates can operate at the intersection of technology and business.

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Igor Mocevic

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